
When Passion Becomes Art - Introducing Art My Car
When Passion Becomes Art - Introducing Art My Car
Cars represent far more than transportation—they embody dreams, achievements, and identity. For enthusiasts, these machines become extensions of self. This connection inspired Art My Car, a luxury piece transforming vehicle silhouettes into wall art highlighted with 23-carat gold.
"Being a petrol head myself and understanding the joy these vehicles bring, it made sense to create art pieces that share that experience, and as an 80's kid had to make the first one using the most iconic vehicle of them all in my eyes, the Lamborghini Countach " explains Ben Rousseau, founder of Ben Rousseau Studio.
Beyond Memorabilia: Automotive Passion as Fine Art
Art My Car stands apart through minimalist, sophisticated design. Each piece captures a prized possession's essence, with the silhouette in 23-carat gold leaf. This transforms what might be confined to a garage into elegant art suitable for living spaces.
"If car enthusiasts could bring their vehicles into their homes and frame them, they would!" Rousseau notes.
We have a Ferrari F1 car on show at Escapade Silverstone you can see at events on the race calender from now on.
A Sensory Experience in Gold
Each recognisable silhouette is captured in 23-carat gold, as if photographed under low light, highlighting key features that give each vehicle its identity.
"The gold flashes when light lands on the piece," describes Rousseau. "As you pass, the reflective gold appears to change colour, creating an almost hypnotic connection."
Personalized to Your Passion
Each piece can be customized beyond the vehicle. For Rikki from Scottish Watches, we created a special piece with blue carbon fibre background and white frame honoring his Scottish heritage.
"My design offers enthusiasts a deeper art piece which connects to their soul, with customizable details," Rousseau explains.
A Natural Evolution
For Rousseau, Art My Car represents both continuation and evolution. "My designs have always been inspired by the automotive world. My timepieces are inspired by the wheels of super cars and high tech dials of rev counters, they are also made using specialist automotive fabricators and craftsmen, but it is expertise I took from teh glass treatments I use that leant itself so well for this new idea that I had to make it available to everyone interested in the automotive industry."
Availability
Since its introduction, Art My Car has become "the most asked about piece" when shown to galleries. These exclusive creations are now available through my website where enthusiasts can commission personalized automotive artwork.
Through these sophisticated creations, Ben Rousseau Studio continues creating unique works that stimulate the senses—transforming automotive passion into fine art for any collection.